| Term 1 | Topic 2.2 Making marketing decisions | |
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| Students will explore how each element of the marketing mix is managed and used to inform and make business decisions in a competitive marketplace. |
| Assessment: Students will sit an EOU Assessment based on exam questions. The areas assessed will be: - Marketing mix and it's application to varies case studies. | Key Words and Terms |
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| Term 2 | Term 2 Topic 2.3 Making operational decision | |
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| This topic focuses on meeting customer needs through the design, supply, quality and sales decisions a business makes. |
| Assessment: An end of unit assessment will be carried out using a case study to allow the student to practice their evaluation and analysis skills in relation to how design, supply, quality can effect sales. | Key Words and Terms |
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| Term 3 | Term 3 Topic 2.4 Making financial decisions | |
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| Students will explore the tools a business has to support financial decision making, including ratio analysis and the use and limitation of a range of financial information |
| Assessment: An end of unit assessment will be carried out using a case study to allow the student to practice their calculation, evaluation and analysis skills in relation to how a range of financial ratios and decision making techniques. | Key Words and Terms |
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| Term 4 | Term 4 Topic 2.5 Making human resource decisions | |
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| Growing a business means that decisions relating to organisational structure, recruitment, training and motivation need to be made to influence business activity. These aspects are considered in this final topic. |
| Assessment: An end of unit assessment will be carried out using a case study to allow the student to practice how manage people. They will have to apply the theories that thye have learnt during the term. | Key Words and Terms |
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| Term 5 | GCSE Examinations and Revision | |
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| Students will revise all topics for Theme 1 and 2. They will then sit: Theme 1 Examination {50% of final grade) This is a written paper with multiple choice and objective test questions. Theme 2 examination (50% of final grade) Questions will be a mixture of multiple choice, data response, short answer, extended writing and scenario based questions. |
| Assessment: The two papers are divided into three sections: Section A: 35 marks Section B: 30 marks Section C: 25 marks. The paper will consist of calculations, multiple-choice, short-answer and extended-writing questions. Questions in Sections B and C will be based on business contexts given in the paper. | Key Words and Terms |
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