| Term 1 | Unit 1: Exploring Business | |
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| Unit 1: Exploring Business
Learners study the purposes of different businesses, their structure, the effect of the external environment, and how they need to be dynamic and innovative to survive.
Learning Aim A- Explore the features of different businesses and analyse what makes them successful
Topics Covered:
-Features of businesses
-Stakeholders and their influence
-Effective business
communications
Learning Aim B- Investigate how businesses are organised
Topics Covered:
-Structure and organisation
-Aims and objectives
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| Assessment: Assessment 1 on Learning Aim A and B | Key Words and Terms |
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| Term 2 | Unit 1: Exploring Business | |
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| Learning Aim C- Examine the environment in which businesses operate
Topics Covered:
-External environment
-Internal environment
-Competitive environment
-Situational analysis
Learning Aim D- Examine business markets
Topics Covered:
-Different market structure
-Relationship between demand, supply and price
-Pricing and output decisions
Learning Aim E - Investigate the role and contribution of innovation and enterprise to business success
Topics Covered:
-Role of innovation and enterprise
-Benefits and risks associated with innovation
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| Assessment: Assessment 2 on Learning Aim C and D | Key Words and Terms |
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| Term 3 | Unit 1: Exploring Business and Unit 2: Developing a Marketing Campaign | |
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| Learning Aim E - Investigate the role and contribution of innovation and enterprise to business success
Topics Covered:
-Role of innovation and enterprise
-Benefits and risks associated with innovation
Unit 2: Developing a Marketing Campaign
Learners will gain skills relating to, and an understanding of, how a marketing campaign is developed.
Learning Aim A- Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign
Topics Covered:
-The role of marketing
- Influences on marketing activity
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| Assessment: Assessment 3 based on Learning Aim E (Unit 1) | Key Words and Terms |
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| Term 4 | Unit 2: Developing a Marketing Campaign | |
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| Learning Aim B- Using information to develop the rationale for a marketing campaign
Topics Covered:
- Purpose of researching information to identify the needs and wants of customers
- Market research methods and use
- Developing the rationale
Learning Aim C- Planning and developing a marketing campaign
Topics Covered:
- Marketing campaign activity
-Marketing mix
- The marketing campaign
- Appropriateness of marketing campaign
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| Assessment: | Key Words and Terms |
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| Term 5 | Unit 2: Developing a Marketing Campaign | |
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| Revision for Unit 2 Exam and mock exam.
EXAM:
Students to sit their external Examination for Unit 2
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| Assessment: | Key Words and Terms |
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| Term 6 | Unit 3: Personal and Business Finance | |
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| Unit 3 Personal Finance
Learners study the purpose and importance of personal and business finance. They will develop the Skills and knowledge needed to understand, analyse and prepare financial information.
Learning Aim A-Understand the importance of managing personal finance
Topics Covered:
-Functions and Role of Money
-Different ways to pay
- Current Accounts
-Managing Personal Finance
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| Assessment: Assessment based on Learning A | Key Words and Terms |
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